Why Your CEO Should Be a Door-to-Door Salesperson…

High-powered sales leaders are some of the highest paid earners in your firm. Depending on the company, the salary that a salesperson can achieve could easily rival that of the CEO’s. Whether a salesperson’s salary should ever match a CEO’s is often debatable, but people in the business world are beginning to discuss why it shouldn’t be.

Your company for the most part, is dependent on its salespersons for income and revenue. These are the people who bring in your profits. This is especially true of public companies, where there is often a higher degree of pressure on the sales team to deliver shareholder value and return to investors. Successful salespersons who meet the goals you’ve set for the company deserve to be rewarded with substantial bonuses and commissions for the hard work that they do, regardless if their salary reaches beyond the CEO’s.

It is more difficult to reject someone who is selling in person. A door-to-door salesperson is skilled at acquainting themselves with different types of people and situations. They put themselves in the way of opportunity and are some of those most familiar with what your company has to offer. Therefore, a CEO should demonstrate the qualities of a door-to-door salesperson to understand how best to facilitate the selling process. Warren Buffet CEO of Berkshire Hathaway, had a paper route starting at the age of 13. Reed Hastings, CEO of Netflix, used to sell vacuums door- to- door during college. Salespersons are incredibly important to your company; they strengthen your competitive position, they are the force behind expansion into new markets, and they are also the revenue stream that creates gains in market share.